I titled my series of blog posts Changing the Chamber because my intentions as the new social media coordinator for the Athens Area Chamber of Commerce were to make a change in their organization by helping them drive in new businesses, better connect with their members and the community, and just have an overall better presence on social media. I am beginning to realize that significant change is hard. I came into this position with a lot of big ideas and high hopes, and a lot of those have been hard to implement. I wanted to go out into the community each week and post about a member or organization that is doing great things, but most of the organizations I try to contact are either hard to contact or there just isn’t much happening that I am aware of to post about. I have had to readjust my plans several times, and that has caused the content, especially on our Instagram page, to be weaker than I would like. I do think that I have have improved the Chamber pages from what they were like in the beginning to what they are like now, but there is still a lot of room for improvement.
On Instagram, I have developed a pattern for posting Instagram stories. I always post for home UGA football games, reminders at the beginning of the week for events happening later that week, live videos from events I attend, business spotlights, and holiday posts. For Instagram posts, I have been less consistent, but only because I want to make sure that the content that will stay on our page’s grid will be good. If people come to our page and do not like the content on there that they see, then they will not want to follow us, so I am very picky with what I post. I do realize that a page that posts more will also gain more followers, so I am starting to create more things to post. I always post for ribbon cuttings and big events, and now I am going to start doing series of posts that highlight similar members. We also have an idea for a social media contest that we hope to launch as soon as we finalize what our prize will be. I am excited to start implementing my new strategy on Instagram and make it even better than it is.
On Facebook, I am able to post much more content that is relevant and important to post. I post several announcements for upcoming events that we, our members, or our partner organizations are hosting and promote those events by providing all the details and why our followers should attend them. I also post welcome posts for all of our new members, most of which are popular on Facebook but not on Instagram, making a post on Instagram irrelevant. When a new member is active on Instagram, I will also post about them on there. I also share relevant articles about our community and our members that I believe people will enjoy reading. I have also broadcasted two events on Facebook Live and paid to boost an important post about a new insurance plan we are providing. I believe that I post a good amount on Facebook- not too little, not too much. All of the content is relevant, important, and engaging.
On LinkedIn, I post a lot of content that is centered around UGA, Chamber events, member success, and business related promotions (like the new insurance plan). UGA is a great partner organization and member for us to celebrate, and there are a lot of articles about them on LinkedIn to share. I also like to find posts about other members that are doing great things in business. I also post about our own networking events to highlight what business advantages we provide our members. I also like to post relevant business articles that major corporations, like Forbes, share on LinkedIn to motivate and inform our members about good business practices. I do not post as much on LinkedIn, but I think that it should not be our main focus because most of our members, and potential members, are more focused on Instagram and Facebook.
On all three platforms, I have decided what kind of content should be posted on each platform. Some content is posted on a combination of platforms, and some content is posted on only one platform. Each platform takes a different approach to the same goal: post content that is relevant, fun, and engaging. All content should either inform about something important, be fun for our followers to see, and allow followers to engage with the Chamber and what we are sharing. We do not want to appear boring, selfish, and irrelevant. We have a goal to drive in more business using social media, and that goal can only be achieved by posting good, creative content. I have made some mistakes in this position, but each time I learned an important lesson that has helped me improve. Looking back at my first blog post about the chamber, I believe that the content I have been posting focuses on my original goals for this job. I am excited to grow in this position, continue learning, and change the chamber.