Tag Archives: Georgia

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Student Spotlight: Erin Cooke

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Deciding who to interview for a student spotlight was a no-brainer for me. My friend Erin Cooke is probably the busiest person I know. I’m not kidding when I say she rarely has a day off! A senior from Ringgold, Georgia, Erin is involved in many student organizations at here at UGA, holding leadership roles in multiple clubs. Just to name a few, she works full-time for the UGA chapter of Turning Point USA, is a member of the College Republicans, and holds a position of leadership in UGA Miracle. Erin’s senior year got off to an impressive start as she coordinated a Turning Point event that hosted Donald Trump Jr. as headline speaker. The event was met with much anticipation. Originally scheduled to be at the Tate Center Theatre, the event had to be moved to the Classic Center to accommodate the large expected crowds. Turning Point saw its largest attendance ever for a campus event with a recorded turnout of around 1,500. Because of Erin’s impressive work coordinating the event, Turning Point offered her a full-time position, which she accepted in December.

Turning Point isn’t the only organization in which Erin is making a difference. Erin attributes a large part of her time to a leadership position with UGA Miracle, an event that raises money for the Children’s Healthcare of Atlanta. Erin has a younger sister with a cleft palate lip who was adopted from China at a young age. Erin told me that she knows the difficulties that many families go through with children needing vital operations. Erin’s relationship with her sister is the driving force behind her commitment to the organization. This weekend, UGA Miracle hosted a dance marathon in which attendees were challenged to stand for 24 hours straight to raise money for the Children’s Healthcare of Atlanta. The organization raised over $1.1 million over the weekend. Erin raised about $600 herself through her sorority.

So what are Erin’s plans after graduating from UGA? Well, Erin plans on running for political office in the state of Georgia, aspiring to become a U.S. Senator one day. For someone who has accomplished so much at such a young age, Erin is very humble and down to earth. She told me that she doesn’t want to seek fame through politics, but instead wants to be a servant of the community. Erin’s faith in Christ is what she said has motivated her throughout her life’s journey. I believe Erin will enjoy great success after graduation because of her amazing work ethic and dedication to service. I wish Erin Cooke the best of luck in her future career in politics!


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Blog #1- Experiences Around Atlanta

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Showcasing the experience- Georgia Aquarium

In the modern era, consumerism is driven by experiences rather than materials. As material items become more accessible due to technological advances, experience-driven consumerism has taken a hold of the economy. As this shift from materials to experiences continues grows, companies must find new ways to showcase their experiences. Pictures of products, and PR releases about new serives are no longer an effective way to entice customers.

The Georgia Aquarium, which houses over a hundred thousand animals in the heart of Atlanta, has begun to target their consumers through experience-based posting. The aquarium found much success after implementing new strategies, based off of the findings of NetBase, a social analytics platform. NetBase used social listening, or the use of an online tool to measure the types and frequency of posts regarding the aquarium.

NetBase, concluded that the most shared attractions, and thus the most useful for the aquarium to use were the attractions with the most customer involvement. These attractions include back-stage tours and after-hours cocktail parties. With this information, The Georgia Aquarium has been able to better focus their social media campaigns on showcasing these experiences, rather than showing the more generic parts of the aquarium.

The implementation of this social media strategy led the aquarium to began specifically focusing on  their most interactive exhibits. In 2016, the African penguins, were a lead attraction. The aquarium added the penguins to the website, adding interactive fictional elements to the penguins. The penguins were also cartonized, and given the name Waddlesworths.

This social media strategy has continued to be used to encourage sales and highlight new interactive exhibits. The most recent exhibits, used in the social media campaigns, were the seal encounters, where participants can participate in a seal training exercise.

It will be exciting to see how the aquarium showcases its exhibits in the future.


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