Tag Archives: Mark Zuckerberg

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Movie Review: the Social Network

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For the third and final movie review I chose to watch the movie The Social Network. I personally enjoyed this movie and would watch it again. I thought the movie was brilliantly cast and directed.

The Social Network was released in 2010 and is the story of how Facebook came to be. It traces Mark Zuckerberg’s journey in developing Facebook and all the trials and tribulations he faced to bring the platform to what it is today. The story begins with how Mark Zuckerberg, played by Jesse Eisenberg, got the idea for Facebook which occurred after his girlfriend dumped him. He then began working with friends to develop the website at Harvard but relationships began to fall apart which ultimately led to Mark Zuckerberg getting sued. The movie also explains the smaller websites that Mark created and worked on that slowly developed/inspired the Facebook that is live today.

I would highly recommend this movie to anyone who was looking for a movie to watch. I use Facebook every single day so it was very fascinating to see how the extremely popular social media site was created. I personally am not a fan of why the platform was created, however, in the end I am extremely happy it was founded. I also did not realize how many enemies Mark Zuckerberg made in the process. I know it is difficult to rise to the top but I did not expect him to butt heads with so many people. I also thought Jesse Eisenberg portrayed Mark Zuckerberg in a brilliant manner as his little nuances provided a great character depth. I could really picture Mark actually speaking and acting as Jesse did in the movie. I thought this was a great production and deserves 5 star reviews!

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How Will Facebook’s New Algorithm Affect Brands?

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As you might have heard, Mark Zuckerberg recently announced that the new algorithm to be applied to Facebook will favor “meaningful interactions” over branded content. Zuckerberg believes this will filter out clickbait and allow for more content from family and friends. Many are asking how this will affect the multitude of companies that choose to market across the platform.

Many would expect that brands are responding negatively to this change in facebook but they’re remaining surprisingly optimistic. Brands frankly believe that this is forcing them to make content that now directly influences and maintains authentic relationships with their customers. In fact some brands even believe that they can get more click-throughs by creating content that is more personalized. However, this could be detrimental to small businesses who often depend on Facebook to extend the reach of their customer base and continue promotions. 

In the end, Facebook is still largely a pay-to-play platform so bigger brands can still pay to promote their company with little to no problem. This will mainly filter out smaller businesses who maybe aren’t as tech savvy and have less room to navigate this new customer personalized minefield. Facebook will now be filtering out posts that are meant to be shared for promotion as they don’t promote organic interaction. Furthermore, the ads that will be available for purchase will likely be far more expensive as there’s only a limited amount of them available. Small business will truly have to adapt to customer needs in order to promote their content. 

Overall, this sweeping change that Facebook is making to its platform seems largely beneficial. To regular users they can now see more content that is directly related to what they want to see and brands are now forced to choose pick a target market and directly advertise to them instead of spamming the site. While we can only wait and see how this will affect smaller businesses it will hopefully allow for a better Facebook for everyone involved.

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SPARKsouthSeptember 28, 2018
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