As you may know, Instagram has been attempting to compete with, and potentially replace, Snapchat for a while now. With competitive features such as a questions function, polling, and Spotify linking abilities, Instagram seems to be winning this competition. However, one way in which Snapchat still seems to be ahead is in its ability for users to link directly from snap stories to other pages, accounts, videos, etc.
Yes, Instagram does have this feature, BUT you have to have over 10,000 followers or become a verified account, which is not an easy thing to do. Instagram decides who receives this status via their own elusive guidelines and only gives out the verification to “some public figures, celebrities and brands.”
What the Story-Linking Feature Looks Like for the “Instagram Elite”
So, why limit this feature to the select, successful few?
One argument may be that allowing anyone and everyone to link to their stories would overload the site with ads and spam. Another argument from a strategic business standpoint would be that this feature would eliminate the need for businesses to purchase as many (if any) Instagram ads, as they could simply tag a link to their site or product page directly to their account’s story for free.
Whatever the reason may be, poor follower-deficient users such as myself are unable to link things to our stories on Instagram, at least for the time being. So, if you want to send out links to your following all at once, your best bet is still via Snapchat, unless you already have 10,000+ followers, are Insta-verified, or you decide to buy more followers online to unlock the linking feature.