Winc is “a digital native winery” and lifestyle brand that transforms the difficult process of purchasing wine, into a seamless surprise that you trust someone else with. Anybody can buy wine. Only Winc makes trying wine special, gives you something to look forward to from the mailman, and most importantly, gives people a trendy bottle of wine to up their Instagram game.
Winc is gaining more traction and building a cult following because they are taking time to learn their customers first. They realize the severity of knowing their market, “Each bottle delivered is an opportunity to interact with an engaged wine customer.” Before you can even subscribe to Winc, you first take a short survey that identifies your palette preferences along with how open minded your personality is. This initial survey takes less than two minutes and establishes trust between the brand and the customer right from the beginning.
It couldn’t be better timing for an idea like this to find success. Customers are emphasizing specialism where they are focusing on fewer, but better things. They can now put their trust in a company that will match their specific taste preferences with four different bottles of wine, as oppose to the lonesome process of buying a bunch of different bottles to hopefully try and find one they like. In just a blink, the chances of you enjoying the wine you received is maximized without a sweat.
The macro trend is another factor that is helping companies like Winc find success. Consumers are much more open and confident in trying new brands they discover online then ever before. Their inviting webpage assures you mobility to shop, personalized packages, and ties to brands that we already trust, such as Whole Foods.
Everyone wants to feel special. This personalized digital winery gives you the Winc you need to remind you that you are important and may just need a glass of wine to get you through the week.