Tag Archives: wine

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Winc at Me.

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Winc is “a digital native winery” and lifestyle brand that transforms the difficult process of purchasing wine, into a seamless surprise that you trust someone else with. Anybody can buy wine. Only Winc makes trying wine special, gives you something to look forward to from the mailman, and most importantly, gives people a trendy bottle of wine to up their Instagram game.

Winc is gaining more traction and building a cult following because they are taking time to learn their customers first. They realize the severity of knowing their market, “Each bottle delivered is an opportunity to interact with an engaged wine customer.” Before you can even subscribe to Winc, you first take a short survey that identifies your palette preferences along with how open minded your personality is. This initial survey takes less than two minutes and establishes trust between the brand and the customer right from the beginning.

It couldn’t be better timing for an idea like this to find success. Customers are emphasizing specialism where they are focusing on fewer, but better things. They can now put their trust in a company that will match their specific taste preferences with four different bottles of wine, as oppose to the lonesome process of buying a bunch of different bottles to hopefully try and find one they like. In just a blink, the chances of you enjoying the wine you received is maximized without a sweat.

The macro trend is another factor that is helping companies like Winc find success. Consumers are much more open and confident in trying new brands they discover online then ever before. Their inviting webpage assures you mobility to shop, personalized packages, and ties to brands that we already trust, such as Whole Foods.

Everyone wants to feel special. This personalized digital winery gives you the Winc you need to remind you that you are important and may just need a glass of wine to get you through the week.


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I Like Wine And So Do Digital Marketers

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Late last year Curtis Park Market found a way to disrupt a consumer’s daily life in a way that makes you feel wine drunk before even tasting their product – by getting your wine to talk to you.

This discovery started during my daily morning routine of checking the weather, brushing my teeth, and skimming my Facebook. During that morning tradition, I ran into a Facebook article shared by a friend about talking wine and my curiosity led me to do further research on the Australian wine company that caught my interest.

Curtis Park Market utilized augmented reality to create a Daily Prophet from Harry Potter – esque illusion on their 19 Crimes wine labels. The customer simply downloads the Living Wine Labels app (available in the App and Google Play Stores), opens the app, and then points their phone the bottle to hear the story of the convicted who’s face graces the label.

So naturally, in the spirit of research, I had to buy the wine. After downloading the app and visiting 3 different stores, I finally found one of the 19 Crimes bottles at my local Kroger, and on sale no less. I tested out the app and found the illusion so much fun I had to buy it.

Wine drunk or creative marketing?

What does this wine company have to do with digital marketing? Everything. AR is listed on almost every “Top Digital Marketing Trends of 2018” list and has gained traction in games such as Pokemon Go and the first down line in sports broadcast. 19 Crimes Market is also capitalizing on how integrated social media is in a person’s everyday life and advertising content on those platforms. Like many, checking my social media pages is part of my daily morning routine. The wine company’s unique AR marketing prompted genuine interaction in the form of tagging friends in their video content they created on their Facebook page and organic user-created content. Regardless of the form, the company has gained traction without spending any of their marketing budget on Facebook posts* due to organic/virtual word of mouth. Regardless of who I spoke to when explaining my homework assignment, 9 out of 10 people were already familiar with the brand.

Curtis Park Market made a wise choice and gained first-mover advantage by thinking outside the bottle in terms of marketing. If the app download wasn’t necessary the potential for their AR usage would grow exponentially. While I wasn’t excited for augmented reality to become even more mainstream in the coming years, Curtis Park Market is slowing changing my mind and I like it (and wine).

 

* This is an assumption based on my research but may be inaccurate


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Wine about it Wednesday

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Wednesday’s also known to millennials as hump day, have quickly gone from drab to fab. Now, I’m a frequent wine drinker so truly these blog posts are a good way for me to have a reason (outside of wow I just really like drinking wine) to drink wine. I like to think that I will be fancy enough to pair these wines with food and give your real feedback on them but in reality these posts may end up being drunken ramblings about legs that don’t exist and tanics that are just SO tanic, and probably some overly personal information. Regardless I hope you enjoy my “analysis” of wine companies, their social media and the various flavors they provide us to enrich our lives.

The first wine on my journey is one that a friend of mine gave to me for my 22nd birthday. Typically a bottle doesn’t last more than a week in my household, but I’ve been waiting for a special occasion to break this one out. If drinking for school doesn’t count then I don’t know what does!

This bottle is from the Francis Ford winery in Archimedes, Geyserville, California. From my experience Californian wines are very good. Well, actually from my experience almost anything that doesn’t come from a gas station is good @gallo. Any way, back to the wine. Andrew got me a 2016 Pinot Grigio (that’s white wine) which really isn’t my speed. I’m not so fond of hangovers.

I can; however, report back and say that this wine was easy to put down, and I mean that in the most sophisticated way. It had beautiful hints of citrus that weren’t overpowering. I wasn’t grassy at all. I tend to lean toward a slightly sour touch in most of my drinks and the grapefruit was the perfect amount.

Copola’s instagram is less than perfect in my opinion. I would prefer more appeal pictures of the winery and a more cohesive theme to the overall pictures. The image seem to be all over the place. I personally would not follow them but I would rebuy their wine.


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