The Egg that Broke the Internet

If someone asked me “Hey Jordan, if you had to guess, what picture do you think has the most likes on Instagram?” I would say with little doubt that it is a picture of some world-famous supermodel or celebrity. Until recently, my assumption would have been correct. In recent years Beyoncé (with 11+ million likes)

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Music Industry Reacts to R. Kelly

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It’s been just over a month since the ground-breaking documentary, Surviving R. Kelley, was aired on Lifetime, detailing sexual abuse allegations against R. Kelly. This story took off like a wild fire and for several weeks became a major talking point on social media. Artists such as Chance the Rapper, Lady Gaga, and Céline Dion,

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Organizing Today Means Less Panicking Tomorrow

Organization. That thing everyone does the first week of January but then it slowly dwindles as the year progresses. Most people know that it’s beneficial to stay organized, but do they know where to start? There are multiple methods and levels of organization. Personally, I have found an approach that segments life’s obstacles into slightly

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We are a vibrant community of student, alumni and corporate friends focused on growing the next generation of marketers. We welcome your participation.

Digital Marketing Area of Emphasis


The world is becoming more digital every day. This degree program uniquely prepares you for a career in this fascinating and fast-moving field. #LotstoLearn More


Students in the program must attend the Digital Marketing Conference offered in the Fall. SPARKsouth is held on a Friday in Mid-October. #GreatNetworking More


The digital marketing competition gives students a dose of real-life experience. You get marketing, networking, mentoring and experiential learning all at once. #HardWork. More


Beyond academically preparing you to start your career, students in the program are also offered professional development, networking and job opportunities. Brand yourself and land your dream job. #TheItFactory More


The digital marketing community is a learn as you go and teach each other kind of place. Joining the various clubs is important to your career and it’s a lot fun. #WorkHardPlayHard More


Participation in the digital marketing community is something we do together. Involvement will give you the strength to act on your ideas and inspire you to be the best version of you. #JointheTribe More

Word on the Street

"I was really unsure about going to SparkSouth, but I’m so happy I did. I learned so much about the actual marketing world from real people instead of a classroom PowerPoint."


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"I never thought I would find a program that would feel like a family, but I have absolutely found that with the Digital Marketing Program."


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"I walked away from SparkSouth with more insight than I had ever imagined. I especially enjoyed the mentorship lunch and opportunity to network in a more intimate setting."


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"The opportunities provided by the Digital Marketing program at UGA - namely the New York trip and the Digital Marketing Compeition - allow students a glimpse into the real world of marketing and advertising, an experience we can't get sitting behind a desk."


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"Dear Professor Osbon, I have thoroughly enjoyed your social media marketing course this semester. It has been one of my favorite and most valuable classes that I have taken thus fat at UGA. The blogs, individual brand comparison paper, and final group presentations were enjoyable to work on as well as pieces I can proudly show to friends, family, and potential employers. I have a new passion for social media marketing and am excited to continue growing as a young marketing professional."


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