#HappeningNow

Changing the Chamber- Week Four

I have now been working for the Athens Area Chamber of Commerce for about a month as their Social Media Coordinator managing their Instagram, Facebook, and LinkedIn pages. We have made some good progress, but we still have a long way to go. One thing that I like about this job is that each week

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Ecommerce: Snapchat’s New Features

With the ever-increasing presence of social media connectedness, it seems as if every social media platform is transitioning to have an e-commerce feature to implement into their regular business plan. Some of these websites include Pinterest, Instagram and Snapchat. Pinterest recently launched the Pinterest Lens Tool, which relates visual matches of the products in the

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What’s going on at Facebook!?!

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It took me being on Twitter for less than 10 minutes to see some exciting and alarming about Facebook. I’ll cover the alarming news first and then get into something a bit more exciting. In a Bloomberg article, the two founders have decided to part ways with the company due to being “frustrated with an

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We are a vibrant community of student, alumni and corporate friends focused on growing the next generation of marketers. We welcome your participation.

Digital Marketing Area of Emphasis

Academics

The world is becoming more digital every day. This degree program uniquely prepares you for a career in this fascinating and fast-moving field. #LotstoLearn More

Conference

Students in the program must attend the Digital Marketing Conference offered in the Fall. SPARKsouth is held on a Friday in Mid-October. #GreatNetworking More

Competition

The digital marketing competition gives students a dose of real-life experience. You get marketing, networking, mentoring and experiential learning all at once. #HardWork. More

Career

Beyond academically preparing you to start your career, students in the program are also offered professional development, networking and job opportunities. Brand yourself and land your dream job. #TheItFactory More

Clubs

The digital marketing community is a learn as you go and teach each other kind of place. Joining the various clubs is important to your career and it’s a lot fun. #WorkHardPlayHard More

Community

Participation in the digital marketing community is something we do together. Involvement will give you the strength to act on your ideas and inspire you to be the best version of you. #JointheTribe More

Word on the Street

"I was really unsure about going to SparkSouth, but I’m so happy I did. I learned so much about the actual marketing world from real people instead of a classroom PowerPoint."

Abbey

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"I never thought I would find a program that would feel like a family, but I have absolutely found that with the Digital Marketing Program."

John

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"I walked away from SparkSouth with more insight than I had ever imagined. I especially enjoyed the mentorship lunch and opportunity to network in a more intimate setting."

Maria

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"The opportunities provided by the Digital Marketing program at UGA - namely the New York trip and the Digital Marketing Compeition - allow students a glimpse into the real world of marketing and advertising, an experience we can't get sitting behind a desk."

Lindsey

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"Dear Professor Osbon, I have thoroughly enjoyed your social media marketing course this semester. It has been one of my favorite and most valuable classes that I have taken thus fat at UGA. The blogs, individual brand comparison paper, and final group presentations were enjoyable to work on as well as pieces I can proudly show to friends, family, and potential employers. I have a new passion for social media marketing and am excited to continue growing as a young marketing professional."

Savannah

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