Digital Marketing
The Digital Marketing Area of Emphasis is is dedicated to the teaching and training of marketers and committed to providing students with the skills and knowledge required to begin their career as professional digital marketers. The Digital Emphasis brings faculty, staff, students and industry leaders together in an environment conducive to exploring the ever-evolving world of strategic marketing. Curriculum focuses on critical investigations into the constantly changing marketing landscape, the development of analytical and communication skills and the creation of projects that require the use of strategic marketing solutions to address real-world problems.
MARK 4600 Integrated Marketing and Brand Communication
MARK 4450 Social Media Marketing Strategy
MARK 4650 Digital Marketing Analytics
MARK 4800 Internship in Digital Marketing
or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
—OR—
ADPR 5760 Digital and Social Communication Strategies
Completion of digital marketing speaker series offered in the fall
Participation in digital marketing competition offered in the spring
Completion of these requirements will result in recognition on the student’s official transcript.